Men and women have different brain structures that determine how we each view the world.  These differences shape our reactions to everything we see, touch and feel, as well as how we form our opinions of others.  The crux of the issue is that each gender believes its own behavior is the normal one.

Men think racing the car next to them off of a stoplight is normal.
Women think complimenting strangers on their clothing is normal.

Your instincts about what constitutes normal behavior and what motivates people is based on your brain chemistry and the gender culture in which you grew up…male or female. From the moment you were born, you were taught the appropriate ways to interact with others based on your sex. As an adult, your gender culture lens is the invisible, unconscious filter you use to judge the world around you.

Female Factor Strategic Consulting will help you understand the female lens through which women view your brand, product, service or retail environment.