Bridget Brennan is a pioneer in developing marketing and sales strategies that appeal to the world’s most powerful consumers. She is currently writing a book on women’s purchasing power that will be published by Crown in Spring 2009.

A recipient of numerous industry awards, Brennan was named Public Relations Practitioner of the Year for her work in applying gender psychology to communications. In 2005 she won the PRWEEK Consumer Broadcast Campaign of the Year Award for raising awareness of music education in public schools.  She was also nominated for Consumer PR Campaign of the Year for the launch of United Airlines' Ted brand.

Brennan served as an instructor at the Northwestern University Graduate School of Integrated Marketing Communications, and has lectured at the Kellogg School of Management, the top-ranked business school in the U.S., and at industry conferences nationwide. 

She is a founder of the Marketing to Moms Coalition, an active member of the Network of Executive Women and the National Speakers Association.  Brennan is also a member of Business for Diplomatic Action, a voluntary coalition of marketing professionals working to improve America’s image around the world.

Brennan has created strategic communications programs for clients including Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and Sprint PCS, among others. Previous to founding Female Factor, Brennan ran the consumer marketing practice of Edelman’s Zeno Group, and founded that agency’s Speaking Female division.  A graduate of Texas A&M University, Brennan is based in Chicago, the headquarters of Female Factor.

Contact Bridget @ bridget@femalefactorcorp.com