Female Factor’s team has a strong foundation in gender psychology, linguistics, and communications styles that allows us to provide you with insights across a spectrum of consumer touchpoints. We’ll help you identify the aspects of your brand, product, retail, customer-service and selling environments that can be magnified to increase your sales to women.
We firmly believe that marketing and selling to women doesn’t have to mean a complete change of everything you’re doing now, or the creation of entirely new campaigns or marketing materials. It means
infusing what you’re already doing now with the subtle yet powerful triggers that make your message impactful to a female demographic.
It’s simple: Understand women and win.
Our Services
Strategic Marketing
From brainstorming sessions to long-term program development, our team applies gender psychology principles to your current marketing mix to help you modify programs for greater impact in sales, brand loyalty and market share.
Discovery Audit
How well are you reaching female consumers? How well are your competitors doing with this all-important demographic? Our team will help you understand the female “lens” through which women view your brand, product or service, and benchmark your business against your competitors.
Retail Reconnaissance
The Female Factor team will mystery shop your brand across a spectrum of sales and customer service environments, and deliver a detailed report that brings you the real story of what’s happening in the field, with recommendations for enhancing the purchasing experience and increasing sales.
Keynote Speech
Female Factor CEO Bridget Brennan is an entertaining, sought-after speaker who can help you generate excitement about marketing and selling to women at your next meeting. Bridget has served as an instructor at the Northwestern University Graduate School of Integrated Marketing Communications, and has lectured at the Kellogg School of Management, the top-ranked business school in the U.S.
Gender Communication in the Workplace
Understanding gender culture can make an enormous difference to the work
environment. Learning how people may be perceived or misunderstood by the opposite gender is an enlightening experience. Let us craft an entertaining presentation or workshop for your employees, and discover what a difference it makes. Your employees will talk about it for a long time afterward. Gender communication events are are appropriate for groups ranging from three to 300, and they achieve their best results when both men and women are invited to attend.
Qualitative Women’s Research
We create innovative research programs that go beyond the stale world of traditional focus groups, and get to the heart of what women consumers want from your brand.
“Speaking Female” Copywriting Services
Do you Speak Female? We can translate your unique selling proposition into language that appeals to women. Whether it’s your marketing collateral, website copy or call center and telesales scripting, the Female Factor team will help you create messages that resonate with the world’s most powerful consumers – without alienating men.
