Female Factor’s Workshops are designed to help your employees sell more products to more women consumers. Our team will come to your place of business and lead sessions for both small and large groups. These programs also can be tailored for large-scale or online training initiatives, and customized to incorporate your organization’s unique mission, vision and values. All training sessions are appropriate for both male and female employees.
Our Workshops
Principles of Marketing to Women
In this educational half-day session, participants learn how gender differences impact purchasing decisions. The program features interactive exercises and case studies.
Who should attend: Men and women at every level on corporate marketing, advertising
and public relations teams.
Principles of Selling to Women
For the Consultative Sales Force
In this half-day training session, sales professionals are taught how women make purchasing decisions and respond to pitches for big-ticket products. Through role-playing exercises and best-practice scenarios, participants will learn how to use effective speaking styles and body language to increase their closing rates.
Who Should Attend: Anyone in a consultative sales position or management role who sells big-ticket items.
*Note: This program is also available in a business-to-business client service module and a train-the-trainer module.
Principles of Female-Friendly Customer Service
In their role as “Chief Purchasing Officers” of the home, women represent the majority of people contacting customer service centers. In this lively and interactive half-day session, participants will learn the types of language and sales pitches women respond to most.
Who should attend: Customer service and call center management.
*Note: Female Factor can also create custom script programs for call-center representatives as a follow-up to this program.
Fundamentals of the Female Consumer, for Senior Executives
This special program is a three-hour, individualized coaching session for senior-level executives seeking to learn the principles of marketing to a predominantly female customer base. Content is focused on the fundamentals of gender psychology and the global trends driving female purchasing patterns.
Who should attend: Men and women in management roles involving marketing, sales, innovation or product development.
Corporate University Curriculum
This one-hour program is designed for in-house brand university classes and contains practical applications, easy-to-learn techniques and memorable case studies to fill an action-packed hour of learning. A self-study guide is included, which can be customized with your corporate logo to fit your university materials.
