Women buy or influence nearly 80% of all consumer product purchases. Are they buying enough of yours? Female Factor is a consulting firm that helps companies increase their appeal to women, the most powerful consumers on earth. Founded by Bridget Brennan, author of Why She Buys and one of the world’s leading authorities on marketing and selling to women, the firm offers a wealth of knowledge in gender psychology, communication styles, marketing, sales and research. How can we help you? Contact us and let’s get the conversation started or learn more about what we do.