Women buy or influence nearly 80% of all consumer product purchases. Are they buying enough of yours? Female Factor is a consulting firm that helps companies increase their appeal to women, the most powerful consumers on earth. Founded by Bridget Brennan, author of Why She Buys and one of the world’s leading authorities on marketing and selling to women, Female Factor creates tailored programs that help you increase sales and market share with your most important customers.
Our expert team offers a wealth of knowledge in gender psychology, communication styles, marketing, sales and research. How can we help you? Contact us and let’s get the conversation started or learn more about what we do.
Read Bridget's Blog on Forbes
Bridget Interviewed by the Atlantic:
See Bridget interviewed by The Street
Bridget comments on designer deals and tech-savvy fashionistas
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